The creator economy continues to grow, and with it, the variety of digital products available on platforms like Gumroad, Lemonsqueezy, and Payhip. We scraped and analyzed thousands of product listings to identify where the market is heading.
Our dataset covers product listings across major creator platforms, including pricing, ratings, category, and sales indicators. (Read about how we built this dataset.) Here’s what stood out.
No surprise here. Products packaging curated AI prompts — for writing, coding, image generation — are among the fastest-growing categories. Average price point: $19–$39.
The template economy is thriving. Notion templates for project management, personal finance, and content calendars consistently rank among top sellers.
Figma templates, icon packs, and component libraries remain strong. Creators who bundle assets into themed collections see higher average order values.
Standalone courses are giving way to hybrid products: a core course bundled with templates, checklists, and community access. This bundle approach commands premium pricing.
Meta, but true — curated datasets and market research reports are growing as a product category. Businesses and researchers pay for clean, structured data they’d otherwise spend weeks collecting.
The data points to a clear trend: bundled, high-value digital products outperform single-format offerings. Creators who package knowledge + tools + templates see the best results.
Want the raw data? We’re releasing these datasets soon on our Datasets page.